PharmaGossip, originally a “bad boy” blogger and more recently twitterer, has taken advantage of a Google application called “SideWiki” to post blistering remarks on pharma websites all over the internet.  While there has been some discussion amongst individuals working social media in the pharma industry about potential problems with the sidewiki application, it appears that no one was quite prepared for the behavior exemplified by PharmaGossip. 

Sidewiki, a browser sidebar that lets you contribute and read information alongside any web page, has been raising concerns amongst many in the pharma industry due to concerns that postings could potentially be made that might technically violate federal regulations including restrictions on off-label promotion, adverse event reporting, or just plain bad-mouthing by any disgruntled individual.  Of course, malcontents have always had the ability to post jeering remarks on the internet (such as in blogs, discussion forums, etc.)  What’s particularly insidious about this new application is that comments posted become effectively attached to the maligned party’s site itself.

Here is a sampling of postings made by PharmaGossip:

The market has experienced one of its worst periods in history.  Pharma is not immune as Merck’s recent announcement of 7,200 job cuts demonstrates.  So how can you keep your head above water and hold on to your job? 

BE INDISPENSABLE – In tough times, it’s crucial to convince your boss that she/he needs you around. Identifying your employer’s challenges and reorienting yourself to solve them is one way.

BEWARE OVERAMBITION – Sure you may deserve a raise. But asking for one when your boss is contemplating layoffs? Bad plan. Far better to let your performance speak for itself.

CANDOR IS A WEAPON - During a downturn, bosses need real information.  Chances are you will be rewarded for speaking up (but do so very carefully).