Provocative…

Someone who uses social media successfully doesn’t just create content; her or she creates conversations.

And those conversations create communities.

That’s the real beauty of social media, and while it may or may not be the goal- depending on the site- the result of social media can always be firm connections between the people who participate.

When those connections are formed around businesses, the results can be the sort of brand loyalty and commitment that sales professionals have been dreaming about since the first days of direct marketing.

Read more here.