A brand is a person’s gut feeling about a product, service, or company. What’s the average person’s gut feeling about pharma today? When enough individuals arrive at the same gut feeling, a company can be said to have a brand. A brand is not what you say it is. It’s what your CUSTOMERS say it [...]

That’s right.  According to a post on KevinMD.com, the ban on pharma gifts to physicians in some states has contributed to some being carded for admittance to CME dinners and other events.  See full post here.

Provocative… Someone who uses social media successfully doesn’t just create content; her or she creates conversations. And those conversations create communities. That’s the real beauty of social media, and while it may or may not be the goal- depending on the site- the result of social media can always be firm connections between the people [...]

PharmaGossip, originally a “bad boy” blogger and more recently twitterer, has taken advantage of a Google application called “SideWiki” to post blistering remarks on pharma websites all over the internet.  While there has been some discussion amongst individuals working social media in the pharma industry about potential problems with the sidewiki application, it appears that no [...]