Interesting article on PharmaExec.com:  

Earlier this month, Pfizer announced that Kathryn Metcalfe would take on the position of vice president of corporate reputation and policy communications—locking up the final position of its new communications triumvirate.

Reporting to Chief Communications Officer Sally Susman (who, in turn, reports directly to CEO Jeffrey Kindler), Metcalfe faces the daunting task of repairing the reputation of a company that should be known as a provider of life saving medicine, but is more often than not considered another big business that devours its competitors and wades in cash.

Read the complete article here.